Senior Product Manager - Growth, Engagement & Retention

Senior Product Manager - Growth, Engagement & Retention

Vienna, Vienna, Austria

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, Bitpanda helps people build their financial freedom. The platform empowers first-time investors and seasoned experts to invest in cryptocurrencies, crypto indices, stocks, precious metals and commodities with any sized budget, 24/7.

Headquartered in Austria but operating across Europe, Bitpanda builds products with fast-moving, diverse teams focused on modern investing.

Your mission

As a Growth, Engagement & Retention Senior Product Manager, you own Bitpanda's rewards flywheel. You turn activity across product offerings into a single measure of loyalty value, and that value into the reason a customer stays, pays, and brings others with them. Revenue diversification and customer lifetime value are key measures of progress.

What you'll do

• Establish the baseline by defining core customer health metrics such as cohort retention, product attach, CLV by segment, churn drivers and engagement depth.
• Own the rewards flywheel and engagement strategy, including earning and redemption logic across Trading, Earn, Card and future products.
• Evaluate rewards, nudges and growth mechanics based on evidence, reward cost, breakage, cannibalization and cost-to-serve.
• Explore a subscription or membership model and define pricing, tiering, benefits, retention and margin targets if supported by evidence.
• Elevate community belonging and customer value through compliant, learning-focused status mechanics and external benefits partnerships.

Who you are

• Growth, retention, and monetisation expert: 5+ years of Product Management in a high-growth B2C consumer platform, ideally crypto, fintech, neobank, marketplace, or loyalty/rewards.
• Systems thinker: Able to own a shared rewards ledger spanning multiple verticals.
• Full-stack product thinker: Comfortable across commercial and pricing design, UX, entitlements, ledgers and attribution.
• Data-driven and experimentation-led: Able to define success metrics, build baselines, use cohort analysis, segmentation and A/B testing.
• Clear and compelling communicator: Able to articulate commercial trade-offs and write clear PRDs.

What's in it for you

• Flexibility to work where you thrive with a hybrid working model and additional remote work days.
• Reward for your impact through competitive total compensation and stock options.
• Support for your mental wellbeing through confidential coaching, counselling and mental health resources.
• Time to recharge with annual leave and additional paid days off from 2027.
• Continuous learning and growth with access to Udemy courses.
• Exclusive perks and rewards from partners worldwide.
• Support during life milestones with additional gender-neutral new parent leave.
• Fuel and focus on-site with free onsite dining in selected offices.
• Recognition for your contributions through tenure rewards and celebrations.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect.