
Do you thrive at the intersection of creativity, audience insight and production? Are you endlessly curious about media and passionate about creating content for how people watch today? Are you excited by the challenge of transforming archive content, live events and emerging opportunities into compelling stories and evergreen formats?
Then this is for you.
Join our Red Bull TV team in Salzburg, Austria, and help shape what mainstream audiences around the world see from the world of Red Bull. In this role, you'll identify opportunities, develop original concepts, and create audience-first content that introduces new viewers to Red Bull's stories, events, athletes and creators. With strong social sensibilities and a keen eye for contemporary audience tastes and viewing habits, you'll develop compelling formats informed by audience behaviour, platform needs and programming strategy. This may include reimagining Red Bull's archive, extending live events through evergreen and flanker content, collaborating on YouTube reversioning, and finding new ways to bring the world of Red Bull to broader audiences.
All the responsibilities we'll trust you with:
Generate, develop and pitch distinctive one-offs and repeatable formats informed by audience behaviour, performance insights, platform needs and programming strategy. Identify opportunities within Red Bull's archive, live event portfolio, athlete and creator ecosystem, and transform them into compelling stories, concepts and formats. Reimagine existing content, extend live events and tentpole properties through evergreen and flanker content, and develop new approaches for introducing mainstream audiences to the world of Red Bull. Drive some projects independently and develop others in close collaboration with colleagues across departments and markets. Leverage learnings from creative experimentation, performance data, and the wider media landscape to refine future output, and strengthen future creative strategy. Bring a contemporary understanding of cross-platform audience tastes and storytelling trends to evaluate acquisition opportunities. Use strong creative judgement to identify emerging opportunities across the Red Bull ecosystem and help shape future programming and content development priorities.
Manage a slate of projects, from concept through production and delivery, coordinating editors, production companies and other internal or external partners as required. Balance creative ambition with efficient production practices, ensuring projects are delivered to a high standard and within agreed timelines and budgets. Your slate will include a wide range, from original productions, adaptations, and on air promotions.
A core skill required is collaborating with internal colleagues to reversion and repackage YouTube content for Red Bull TV, always maintaining the strongest packaging and retention principles. The right candidate will be informed on evolving YouTube trends, formats and creators, and identify opportunities to apply relevant learnings and build connections across the Red Bull TV ecosystem.
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Wals-Siezenheim, Salzburg, Austria
de
Wals, Salzburg, Austria
de
Elsbethen, Salzburg, Austria
en
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the canChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
The bigger reason why you work. To contribute and add value to something or someone.
To have the freedom to work on something the way you want to.
Turn your talents into strengths to become excellent at what you do.
